China Blue Cloud
Zhejiang Radio & Television Group
China's first self-service media cloud ecosystem.
A cloud-native, multi-tenant converged-media platform delivering full-process services — acquire, edit, distribute, use, manage, and store — as turnkey media solutions for a group's subsidiaries and regional partners.
Overview
Zhejiang Radio & Television Group's China Blue Cloud is a brand-new converged-media content platform built on a cloud-native architecture. Multi-tenant and self-service, it is China's first large-scale media cloud platform — the industry's first self-service operating media ecosystem.
Challenge
Serving a group's subsidiaries and regional media organizations from one platform means delivering full media services flexibly, at scale, without bespoke builds for each tenant. Traditional single-tenant systems couldn't operate as a shared, self-service utility.
Many tenants, one platform
Subsidiaries and regional partners each needed autonomous, self-service capability on shared infrastructure.
Full-process media services
Acquisition through archive had to be offered as connected services, not stitched-together point tools.
Operating as a service
The platform had to be designed around an operational service model — "turnkey" media for whoever needs it.
Solution
Built cloud-native, China Blue Cloud creates a multi-tenant, autonomous, full-service content production center. Designed around an operational service concept, it delivers the complete chain — acquisition, editing, distribution, use, management, and storage — as turnkey media solutions for the group's subsidiaries and regional media organizations.
Delivered with
The Sobey solutions and products behind this deployment — each built to work together as one chain.
Result
China Blue Cloud became China's first large-scale media cloud and self-service media ecosystem — full-process services delivered turnkey to every tenant on the platform.
Full-process services delivered — acquire, edit, distribute, use, manage, store.
China's first large-scale self-service media cloud ecosystem.