SOBEY AT IBC2026

MEET SOBEY AT IBC2026
Agentic. Connected. Live.

Discover SOBEY’s latest innovations in agentic AI media production, remote collaboration and scalable 4K live broadcasting.

11–14 September 2026
Hall 7, Stand C12

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BIRTV 2026 · BEIJING

MEET SOBEY
AT BIRTV 2026

Explore our latest UHD broadcast products and agentic AI innovations.

August 19–22, 2026
HALL 5 · BOOTH 5001
CHINA INTERNATIONAL EXHIBITION CENTER (CHAOYANG VENUE)

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2026 CSMPTE Awards

3 projects.
3 first prizes.

Projects co-developed by Sobey recognized at the 2026 CSMPTE Science and Technology Awards.

AI-generated 3D studio scenes
Light-compression video coding · GY/T 398.1
Shenzhen Satellite TV ultra-HD upgrade

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2026 Forbes China AI Technology Top 50

Sobey named to
Forbes China AI Top 50

Recognized on both the main list and the Emerging AI Companies sub-list.

AIGC Innovation
Digital Creative Technologies
Double Recognition

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MetaDeck

Recorder, Player & Monitor

“Swiss Knife” Portable Media Deck

Dual-Channel 4K REC/PLAY
ProRes/XAVC/AVC-Intra/MPEG-2/H.264
Up/Down Scaling & Waveform Monitoring
Editor & Camera Connection

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FusMix Live Switcher

SDI, ST2110, NDI, NVI.
Unified.

Scalable 4K Fusion Mixer

Unified SDI / ST 2110 / NDI / NVI Switching
Cascadable M/E & Multi-Layer Compositing
Distributed RenderFlow Architecture
All-in-One Live Production Workflow

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ReMox Slow-Motion Replay

Decisive moment,
from every angle.

8CH 4K Super Slow-Motion

AMFS High-Speed Frame-Access Storage
2×/4× 4K High-Speed Camera Playback
8-Channel 4K Slow-Motion Replay
Dual-Panel Collaborative Operation

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MetaDeck

“Swiss Knife” Portable Media Deck

Dual-Channel 4K REC/PLAY
ProRes/XAVC/AVC-Intra/MPEG-2/H.264
Up/Down Scaling & Waveform Monitoring
Editor & Camera Connection

FusMix Live Switcher

Scalable 4K Fusion Mixer

Unified SDI / ST 2110 / NDI / NVI Switching
Cascadable M/E & Multi-Layer Compositing
Distributed RenderFlow Architecture
All-in-One Live Production Workflow

ReMox Slow-Motion Replay

8CH 4K Super Slow-Motion

AMFS High-Speed Frame-Access Storage
2×/4× 4K High-Speed Camera Playback
8-Channel 4K Slow-Motion Replay
Dual-Panel Collaborative Operation

APE AI-Native Production

Agentic AI for Media Production

Human-Controlled Agentic AI Workflow
Tooling Capabilities & Workflow
Skills Adaptive to Your Preferences
Pluggable & Flexible Deployment

Meta.Lux

Lightweight 3D virtual studio

UE5 real-time rendering
Lightweight web operation
One-click chroma key
Multi-signal, multi-stream

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Customer Stories

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Global News Agency

Thomson Reuters

A worldwide news cloud — ingest, production and distribution, unified across the globe.

National Broadcaster

China Media Group

A new-generation global news cloud for a world-class mainstream broadcaster.

National Broadcaster

Swiss Broadcasting

Group-wide integrated media across four language regions.

Live Event

Winter Olympics Channel

4K ultra-HD production & broadcasting for the Winter Olympics documentary channel.

Awards & recognition

State Scientific & Technological Progress Award · First Prize

SARFT Science & Technology Innovation Award · First Prize

IABM Peter Wayne Award for Design & Innovation

IABM Game Changer Award 2016

IBC 2016 Design & Innovation Award · Storage

National Demonstration Base for Culture & Technology Integration

National Key Cultural Export Enterprise

National Enterprise Technology Center

National Intellectual Property Demonstration Enterprise

Latest news

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ExhibitionAug 23, 2026

BIRTV 2026 Wraps Up | Highlights from the SOBEY

From August 19 to 22, SOBEY showcased AI-powered media applications and professional UHD audiovisual solutions at BIRTV 2026, engaging with customers, partners, and industry experts from China and abroad.

RAI Amsterdam exhibition venue at dusk for IBC2026, featuring the iconic RAI tower and convention center.

ExhibitionAug 14, 2026

SOBEY to Showcase Intelligent and Connected Broadcast Solutions at IBC2026

SOBEY will showcase its latest innovations in agentic AI, remote collaboration and 4K live production at IBC2026. Visit us at Hall 7, Stand C12, 11–14 September 2026.

Rendering of the SOBEY booth at BIRTV 2026, featuring blue-purple lighting, display screens and professional broadcast equipment.

ExhibitionAug 10, 2026

Meet SOBEY at BIRTV 2026

SOBEY will showcase its latest professional audiovisual products and LinReef-powered agentic AI applications at BIRTV 2026. Visit Hall 5, Booth 5001 to explore new technologies for professional content production.

[ About Sobey ]