The 33rd Beijing International Radio, TV & Film Exhibition (BIRTV 2026) was held from August 19 to 22 at the China International Exhibition Center (Chaoyang Venue) in Beijing.
Under the theme “Ultra HD Everywhere · Intelligent Cloud Media,” SOBEY showcased AI applications for media workflows and Sobey-developed professional UHD audiovisual solutions at Booth 5001 in Hall 5.
A Vibrant Booth Experience
Throughout the four-day event, the SOBEY booth welcomed a steady stream of customers and industry partners from China and abroad. From hands-on product experiences and live demonstrations to technical discussions and business conversations, visitors engaged with the SOBEY team on intelligent media workflows, professional UHD audiovisual technologies, and more.
Expert Demonstrations and In-Depth Discussions
Tailoring each discussion to the visitor’s operational scenarios and application needs, the SOBEY team combined product briefings with hands-on demonstrations, giving customers a clear view of product capabilities, system operation, and end-to-end workflows.
Intelligent Media and Professional AV Products on Display
At BIRTV 2026, SOBEY presented a broad portfolio of products and technology implementations for professional media production, ranging from AI-powered media applications to Sobey-developed professional UHD audiovisual hardware.
In the AI media zone, SOBEY demonstrated AI agent applications powered by the LinReef Enterprise AI Platform, alongside the debut of SOBEY intelligent devices. Together, these exhibits highlighted SOBEY’s latest advances in intelligent media applications and professional video equipment for the AV+AI era.
On August 21, SOBEY attended a plaque presentation ceremony as a member of the Professional Media Production Working Group under the Smart Audiovisual Operating System Committee of the China Society of Motion Picture and Television Engineers. After the ceremony, industry experts visited the SOBEY booth for discussions on the Professional Video Operation System (PVOS) technology framework for professional video equipment operating systems and the future development of professional media devices.
The professional audiovisual hardware zone featured SOBEY’s slow-motion replay system, integrated production switcher, MetaDeck media processing terminal, playout server, multiviewer, and high-density recording solutions. The portfolio supports key stages of professional media production, including recording, monitoring, switching, replay, and playout.
Among the exhibits, the SOBEY Slow-Motion Replay System was named a “BIRTV 2026 Special Recommendation.”
From intelligent agents and smart devices to PVOS-related technology implementations and UHD hardware spanning the professional production workflow, SOBEY’s diverse showcase attracted strong interest and extensive discussions throughout the event.
Connecting with Global Customers and Partners
In addition to customers and industry partners from across China, the SOBEY booth welcomed many international visitors and partners. The conversations provided valuable opportunities to better understand the needs of international customers and strengthen connections with partners across global markets.
Extending the Experience Online
During the exhibition, BIRTV’s official media team visited the SOBEY booth for livestreams and interviews, spotlighting the products and technologies on display while capturing the energy and engagement on site.
Thank You for Joining Us
From AI-powered media applications and professional audiovisual hardware to customer visits, expert discussions, hands-on experiences, and livestreams, four days of innovation and engagement made the SOBEY booth at BIRTV 2026 a dynamic meeting point for the industry.
As BIRTV 2026 comes to a close, we extend our sincere thanks to every customer, guest, and industry partner who visited the SOBEY booth.
We look forward to reconnecting and exploring new possibilities together.
