SOBEY will showcase its latest innovations at BIRTV 2026, taking place from August 19–22, 2026 at the China International Exhibition Center (Chaoyang Venue) in Beijing. SOBEY will present its latest developments in agentic AI media workflows and UHD professional audiovisual technologies.
AI for Media Workflows
Powered by the LinReef enterprise AI platform, SOBEY will demonstrate agentic AI applications across media workflows, including planning, acquisition, editing, review, publishing and evaluation.
SOBEY’s new intelligent hardware will also make its debut at BIRTV 2026, providing an efficient, stable, secure and reliable environment for professional content production.
UHD Professional Audiovisual Hardware
The showcase will feature SOBEY’s slow-motion replay system, fusion production switcher, MetaDeck media processing terminal, playout server, multiviewer and high-density recording solutions, covering key workflows from recording and monitoring to switching, replay and playout.
Visit us at Hall 5, Booth 5001.
We look forward to seeing you in Beijing.
