Migu Metaverse Cloud Rendering
Migu Video (China Mobile)
Real-time cloud rendering for immersive audiovisual.
An end-to-end real-time interactive cloud-rendering platform for a leading video service — combining audiovisual, intelligent, and cloud-native technology to power XR immersive studios, MR live broadcast, and AR interaction.
Overview
Migu Video, a China Mobile subsidiary focused on online video, set out to lead in "metaverse" audiovisual experiences. Sobey delivered an end-to-end real-time interactive cloud-rendering platform, organically combining audiovisual, intelligent, and cloud technology to support Migu's XR immersive studio, MR interactive live broadcast, and AR immersive scenarios.
Challenge
Immersive, interactive audiovisual at internet scale demands real-time rendering, low-latency transmission, and elastic infrastructure at once. Bringing broadcast-grade audiovisual quality to metaverse scenarios is beyond conventional production stacks.
Real-time interactive rendering
XR, MR, and AR scenarios require professional real-time cloud rendering, not offline pipelines.
Low-latency internet delivery
Immersive interaction over the public internet needs secure, high-quality, low-latency transmission.
Elastic, media-ready infrastructure
Diverse compute, assets, and applications had to be orchestrated flexibly across many scenarios.
Solution
Drawing on more than 20 years of audiovisual R&D, Sobey built a cloud-rendering platform that fuses audiovisual technology with cloud computing, virtual reality, rendering, and codec technology. The NVI transmission protocol provides low-latency, high-quality delivery for internet dissemination, and a media-industry container cloud orchestrates IaaS resources, multi-dimensional assets, and applications across scenarios — giving Migu one-stop support for XR immersive studio, MR live broadcast, and AR interaction.
Delivered with
The Sobey solutions and products behind this deployment — each built to work together as one chain.
Result
Migu gained a professional real-time interactive cloud-rendering platform powering its flagship immersive scenarios — with Sobey and Migu continuing to collaborate on AI and live sports.
Years of audiovisual R&D distilled into the cloud-rendering platform.
Immersive scenarios powered — XR studio, MR live broadcast, AR interaction.
Real-time interactive cloud-rendering platform delivered in.