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Sobey & BRTV Launch AI Integrated Media Innovation Lab

BRTV has launched an AI Integrated Media Lab in partnership with Sobey and the BAAI, marking a major milestone in its pursuit of advanced AI applications in media.

Sobey & BRTV Launch AI Integrated Media Innovation Lab

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Recently, the unveiling ceremony of the Artificial Intelligence Integrated Media Innovation Laboratory of Beijing Broadcasting and Television Station and the signing ceremony of strategic cooperation with Beijing Zhiyuan Artificial Intelligence Research Institute were successfully held in Beijing, marking a new stage of cutting-edge exploration in the field of artificial intelligence for Beijing Broadcasting and Television Station.

Sobey & BRTV Launch AI Integrated Media Innovation Lab 01

As one of the first co-construction units of the laboratory, Sobey will leverage its long-term exploration and practical experience in the field of artificial intelligence to support the development of new quality productivity in various aspects such as technology research and development, achievement transformation, and application promotion. In addition, Beijing Radio and Television Station will also deepen cooperation with laboratory co-construction units, jointly develop integrated media cross-modal generation models based on program production and broadcasting needs, provide professional solutions for intelligent content generation, and empower radio and television content production.

Sobey & BRTV Launch AI Integrated Media Innovation Lab 02

The deep cooperation between Sobey and Beijing Broadcasting and Television Station has a long history. In recent years they have completed several major projects together, including the 8K Ultra-HD Experimental Channel Core Production and Broadcasting System, the 8K Phase II Program Production and Broadcasting System, and the Intelligent Media Asset System, successfully helping Beijing Broadcasting and Television Station enter the Ultra-HD era and achieve a digital upgrade in production and broadcasting.
In recent years, Sobey has conducted in-depth research in artificial intelligence fields such as natural language processing, computer vision, and machine learning. It has successfully implemented multiple cases in the audiovisual field, including the 70th National Day parade, large-scale application of intelligent media assets, and the launch of the native media technology model - Mingmou Language Model. This has effectively promoted the digital transformation and upgrading of the industry and provided an effective way to use artificial intelligence technology to solve professional media business challenges, accumulating a lot of practical experience.

In the future, Sobey will actively participate in laboratory work with profound technological accumulation, work together with various co-construction units to promote the deep integration and application development of artificial intelligence technology in the audiovisual industry, and further demonstrate the infinite possibilities of the intelligent media era, bringing more innovation and surprises to the industry's intelligent process.

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