MAM & Archive
Manage, understand, protect and reuse — the entire media lifecycle.
Cloud-native, large model and big data-powered all-media asset management for broadcasters and integrated media centers worldwide.

Overview
The MAM solution is a cloud-native, large model and big data-powered all-media asset management platform tailored for broadcasters and integrated media centers worldwide — manage, understand, protect and reuse video, audio, images, documents and 3D content throughout the entire media lifecycle.
Challenge
Traditional media asset management systems rely heavily on manual metadata and keyword search. As content volumes increase, organizations face rising operational costs, limited asset visibility and increasing challenges in rights management, compliance and long-term preservation.
Fixed portal architecture
Rigid fixed layouts cannot adapt modules and display styles for varied scenarios, with no low-code access to third-party data interfaces.
Hard to find
Keyword-based search cannot accurately locate uncataloged or poorly tagged content.
Expensive to catalog
Manual cataloging requires significant time and resources, while metadata quality varies across teams.
Difficult to govern
Organizations lack unified visibility into asset rights, usage, lifecycle status and operational history.
Solution
One platform for the entire media lifecycle: from content ingest and intelligent analysis to production, distribution, archive and reuse, the Sobey MAM & Archive solution connects every stage of the media workflow — ingest, understand, manage, produce, distribute, archive, reuse.
Full Lifecycle Asset Management
End-to-end management for video, audio, image and 3D materials, with a multi-tier storage architecture including 5PB Blu-ray archival libraries.

Full-Spectrum Media AI Engine
Equipped with 30+ media AI capabilities: cross-modal retrieval, multi-dimensional intelligent tagging, facial recognition, OCR, speech recognition and knowledge graph analysis.

All-Round Compliance & Governance
Built-in standardized copyright management, visualized asset lifecycle analytics, automatic sensitive-content audit and fully traceable operation logs — with optional add-ons for video super-resolution and image restoration.

Flexible Cloud Deployment & Business Value
Customizable, configurable portals and elastic cloud scaling slash manual media operation workloads, significantly elevating asset reuse and commercial value for global radio & TV operators.

Result
A cloud-native platform that cuts manual media operation workloads and lifts asset reuse and commercial value for radio and TV operators worldwide.
Media AI capabilities, from cross-modal retrieval to knowledge graph analysis.
Blu-ray archival libraries in the multi-tier storage architecture.
Lifecycle stages connected — ingest, understand, manage, produce, distribute, archive, reuse.
Content types managed end to end: video, audio, images, documents and 3D.
Explore every solution.
News, sports, studio, remote, playout, archive, AI — see how Sobey builds each workflow end to end.