Tacheng XR Studio
Tacheng Media Convergence Center
A virtual studio for new-media storytelling.
A new-media ultra-HD XR studio combining a 3D scene-rendering system with a broadcast control module — loosely coupled for high availability across news, interviews, virtual-interactive, and new-media live production.
Overview
The Tacheng Media Convergence Center's XR studio is a new-media ultra-HD studio system for recording, live broadcast, and innovative display. It combines a 3D scene-rendering system with a broadcast control module to meet a wide range of program types.
Challenge
A new-media studio had to deliver virtual, interactive production across many program formats — while staying highly available as audience and program needs evolve.
Many program types, one studio
News, interviews, releases, interactive shows, virtual-interactive broadcasts, and new-media live all had to be produced in one space.
Virtual and real together
3D scene rendering had to integrate cleanly with the broadcast control chain for convincing virtual production.
High availability
The system had to keep every function available as program and audience demands change.
Solution
Sobey built a complete system from a 3D scene-rendering system and a broadcast control module. The two are loosely coupled and deployed separately, ensuring high availability across every function while meeting the production requirements of diverse program types — from news broadcasts to virtual-interactive and new-media live shows.
Delivered with
The Sobey solutions and products behind this deployment — each built to work together as one chain.
Result
Tacheng gained a flexible XR studio that spans its full program range — virtual production and broadcast control working as one, engineered for availability.
Program types supported — news, interview, release, interactive, virtual-interactive, convergence, new-media live.
Loosely coupled subsystems for high availability — 3D rendering and broadcast control.
New-media ultra-HD XR studio system.