Sobey showcased its Media Backbone HIVE Converged News Solution (MBH) at the exhibition under the theme "Elevate Your News," highlighting new products ranging from cloud-based camera deployment, cross-regional cloud production, converged news live streaming, AI-assisted production, and rapid vertical video generation. This attracted significant attention from major European and American media organizations, including SVT (Sweden), TV2 (Denmark), YLE (Finland), Fox, and RAI (Italy).
Media Backbone Hive is a significant and unique end-to-end production system using IT cloud-based technology. This architecture means Media Backbone Hive is truly scalable and cost-effective to implement.
On September 16th, Zhu Yonglei, Deputy Director of the State Administration of Radio and Television, and his delegation visited the Sobey Hive booth, listened to Sobey's business development in overseas markets, as well as its cooperation with top global clients such as Reuters, Swiss National Radio and Television, and Deutsche Welle. They fully affirmed Sobey's achievements in overseas business development and also provided guidance and suggestions on how Sobey can develop and grow in the international market environment.
On September 17th, Xiong Zhihui, Chairman of China Radio and Television International Economic and Technological Cooperation Corporation, visited the Sobey Hive booth with his team to gain a detailed understanding of the technologies and solutions exhibited by Sobey, as well as the expansion of overseas markets, and conducted in-depth discussions on further cooperation between the two parties.
I'm truly impressed by the cutting-edge technology and products showcased by Sobey.
As a leading international company in the audiovisual field, Sobey is committed to providing advanced technology and high-quality services to global clients. Leveraging technologies such as cloud computing and big data, Sobey has solved the business challenges faced by global media organizations, including international news agencies, in cross-regional content sharing and global collaborative production, winning numerous international awards, including the IABM Peter Wayne Award and Game Changer Award. Sobey is a globally recognized expert service provider in the two major areas of cloud platform and news platform construction.
With rich industry experience and constantly improving technological applications, Sobey's footprint has now spread to more than 40 countries and regions around the world, serving over 200 international users and winning the recognition and trust of global customers. Media organizations such as Reuters, Deutsche Welle, Czech National Television, Mexican National Television, Vatican Papal News, Comcast Group, and NBC Media Group have all established strategic partnerships with Sobey. Looking towards the future, Sobey will continue to adhere to technological innovation, rooted in a deep understanding of the business, continue to serve global customers, and promote industrial development and upgrading.
